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Serving Sizes: The Bigger You Get, The Bigger They Get

The FDA and federal government have regulated serving sizes for decades. However, studies have shown that the recommended serving sizes are often far from what our bodies actually need. This disconnect can have serious consequences for the health of Americans.

For example, the serving size for a soft drink is 12 ounces. But many people consume far more than that in a single sitting. This can lead to weight gain, diabetes, and other health problems.

Furthermore, the FDA's serving size guidelines don't always reflect the nutritional needs of the population. For instance, the recommended serving size for vegetables is only 1/2 cup, which falls far short of the amount most people need to meet their daily requirements for fiber, vitamins, and minerals.

This problem is exacerbated by the fact that many people don't realize the true serving size of the foods they eat. For example, a single bagel may contain two or three servings, but people often eat the whole thing in one sitting.

If this trend continues, we can expect to see increasing rates of obesity, heart disease, and other health problems. But we can change this by advocating for more accurate serving sizes and educating people on what their bodies actually need.

"By law, serving sizes must be based on the amount of food people typically consume, rather than how much they should consume. Serving sizes have been updated to reflect the amount people typically eat and drink today." FDA

One way to start is by paying closer attention to food labels and portion sizes. We can also encourage companies to be more transparent about the true serving sizes of their products. Finally, we can work to improve nutrition education in schools and communities to help people make more informed choices about their health.

Decreasing serving sizes could potentially help the American people and their health in a few ways. First, it could help to reduce the number of calories and unhealthy nutrients that people consume in a single sitting. This could lead to weight loss and improved overall health, as excessive calorie intake is a major contributor to obesity and related health conditions such as diabetes, heart disease, and certain types of cancer.

Second, reducing serving sizes could help to recalibrate people's perceptions of what a "normal" serving size looks like. Many people have become accustomed to oversized portions, which can distort their sense of what a healthy amount of food actually is. By bringing serving sizes more in line with what the body actually needs, the FDA could help people to develop healthier eating habits and make more informed choices about their diets.

Finally, reducing serving sizes could help to address some of the environmental and ethical concerns associated with food production. By encouraging people to eat less meat and dairy products, for example, the FDA could help to reduce the demand for factory-farmed animals and the associated environmental harms. Overall, decreasing serving sizes could have a range of positive effects on both personal and public health, and could help to promote a more sustainable and ethical food system.

Take control of your portion sizes and make lasting changes for your wellbeing with the support of Amandala.Coach. Through personalized guidance, mindful eating practices, and holistic approaches to wellbeing, coaching empowers you to develop a healthier relationship with food and achieve your health goals, ensuring long-term success in portion control so you can get healthier with age.


U.S. Food and Drug Administration. (2021). Serving Sizes and Portions. Retrieved from

Centers for Disease Control and Prevention. (2020). Strategies to Prevent Obesity. Retrieved from

Harvard Health Publishing. (2021). The problem with portion sizes. Retrieved from

World Health Organization. (2018). Obesity and Overweight. Retrieved from

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